A brand is only as strong as the energy behind it. The combination of passion and ideas that brings about the birth of a brand, coupled with the strength of the team, is what sets the bar for how powerful a brand can become. No idea is a bad idea, and the power of a second opinion is what makes brands well-rounded and effective. A brand must have power and emotion in order to be iconic, and it must have a story that is capable of impacting lives. Every brand has a story, and every brand is strong. We often overlook the power and importance of the brand story, which can lead us to lose our vision and doubt our brand. However, it is crucial that we find our story again and have faith in the strength each brand is created with. But this isn’t necessarily about brands; it is about people.