This section showcases two fictional brands I completely created from my own ideas. One of which (Samurai Sake) was born purely out of my mind, and every aspect of it was determined and designed by me. The second (Fresh Paws) was influenced by an instructor, who assigned me an industry and brand colors and had to sign off on all promotional material before production. I designed and manufactured both brands’ marketing materials from start to finish. I also used a variety of machines in order to create the marketing material, including a large format flatbed printer, a large format plotter table, and a laser cutter for engraving wood and metal on the Fresh Paws project. The Samurai Sake project had me use an industrial folder in order to finish brochures, as well as a binding and finishing machine that I had to code to fit my job specifications in making an informational brand booklet.